Be as specific as possible while getting organised to define your brands journey, mission statement, promise, target audience, positioning, and platform, along with the visual identity in logos, colors, fonts, and instructions for communication. Before deciding on your brand name research databases of trademark registration for protecting your brand. Don't forget to check domain and social media availability before getting started. Also be very transparent while interacting with your wanted audience to accurately and further tailor the brand experience. Always consider how you want to be perceived by others? Are you colorful, playful, bold, creative, fun and quirky? Or maybe you are more modest, corporate stylish and sleek?