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BRAND IDENTITY
Defining who you are
HOW TO BUILD A BRAND BOOK?
There are many ways to create a personalised brand book but the most important aspect is to keep it organised and as a point of reference for those involved in your brand building. We keep all brand books digital for easy access to logos, typography, imagery, banners, and marketing.
GET ORGANIZED
BE SPECIFIC
Be as specific as possible while getting organised to define your brands journey, mission statement, promise, target audience, positioning, and platform, along with the visual identity in logos, colors, fonts, and instructions for communication. Always consider how you want to be perceived by others. We already know you are colorful, bold, creative, fun, and quirky right?
CHECKLIST
Keep It Together
BRAND HISTORY
Background
Put together a paragraph describing your identity with informations about yourself.
BRAND MISSION
Philosophy
Brainstorm words of values and pick three to highlight in your creative direction.
BRAND PROMISE
Offer
List the skills you possess to guarantee your audience delivery to satisfaction.
TARGET AUDIENCE
Customers
Pick your wanted tribe in a persona with demographics and lifestyle.
BRAND POSITIONING
Price Point
Choose what accessories you are into creating and within what price segment.
BRAND HOME
Location
Complete your profile where your brand lives to be found by dedicated followers.
VISUALS
Non Verbal Communication
COLORS
The Palette
Always use a color scheme which empowers the tone of voice and message of your brand. Bright colors are visually appealing when they are applied on a white base. Neutral colors such as soft pastels are easy on the eye and have a calming effect. Use four colors or less to work with. A bright accent color can be used to highlight key elements to make a statement. However always keep the balance with enough white space.
FONTS
The Typography
The key element to choosing the right font for communicating your brand is contrast. At first glance you should always be able to read the content of your text.  Also it should be clear in which order of priority it is. Your headline is the largest font, subheading next, and then your body font. Align your fonts center, left, right, or evenly spread out your letter spacing, or increase the size of each word to have a uniform width.
LOGO
The Signature
A logo mark should have distinct character and be able to stand on its own. It travels the world to promote your message while making a clear statement. Usually typography is combined into a trademark. Depending on its purpose variations are crafted for use in different media. Elements like positioning, size, and colors are included in detailed guidelines for creating a uniform and consistent presentation in all channels.  
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