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DEFINE YOUR PASSION
Set Your Creative Direction
Define and pin point your motivation for joining us in order to successfully manifest your creative desire. This is the first step to get started in unleashing your creative super power.
IDENTIFY YOUR BRANDING
Make a Brand Book
Get organised to define yourself, your mission statement, wanted segment of accessory junkies, storytelling, and visual identity in colors, fonts, logo in a customized brand book.
DESIGN YOUR VISION
Manifest Your Desire
Release your first creative project into the world.  Follow our steps and learn from our guidelines how to go from concept idea to the actual launch of your creation with our support.
DO MORE OF WHAT SETS YOUR SOUL ON FIRE
What you FEEL passionate about is your calling. When you consciously focus on what makes you happy you will attract positive vibes and those loyal tribes supporting your mission. Dedicating yourself 100 percent to your desire will guarantee your longterm commitment because unleashing your creative super power takes time and practise. However, to manifest it you have to first identify WHY you desire? What are your true intentions? What are the things you wish to acquire from success? Thereafter you can set clear goals in alignment with your ultimate dream life. Remember the creative mind knows no boundaries. It has already manifested its desire into existence. Wether you can touch and see it before our eyes does not matter as long as you believe in it manifesting. Desire to be and set your creative direction. Welcome to join a community of lajk minded creatives to guide you in the journey towards success!

"Define your passion and live it now. Define your intentions and feel it now. Define your goals and imagine it now".
-Angelina mi lajki
BRAND IDENTITY
Defining who you are
HOW TO BUILD A BRAND BOOK?
There are many ways to create a personalised brand book but the most important aspect is to keep it organised and as a point of reference for those involved in your brand building. We keep all brand books digital for easy access to logos, typography, imagery, banners, and marketing.
BE SPECIFIC
Be as specific as possible while getting organised to define your brands journey, mission statement, promise, target audience, positioning, and platform, along with the visual identity in logos, colors, fonts, and instructions for communication. Always consider how you want to be perceived by others. We already know you are colorful, bold, creative, fun, and quirky right?
CHECKLIST
Keep It Together
BRAND HISTORY
Background
Put together a paragraph describing your identity with informations about yourself.
BRAND MISSION
Philosophy
Brainstorm words of values and pick three to highlight in your creative direction.
BRAND PROMISE
Offer
List the skills you possess to guarantee your audience delivery to satisfaction.
TARGET AUDIENCE
Customers
Pick your wanted tribe in a persona with demographics and lifestyle.
BRAND POSITIONING
Price Point
Choose what you are into creating and within what price segment.
BRAND HOME
Location
Complete your digital platform where your brand lives and interact.
VISUALS
COLORS
The Palette
Always use a color scheme which empowers the tone of voice and message of your brand. Bright colors are visually appealing when they are applied on a white base. Neutral colors such as soft pastels are easy on the eye and have a calming effect. Use four colors or less to work with. A bright accent color can be used to highlight key elements to make a statement. However always keep the balance with enough white space.
FONTS
The Typography
The key element to choosing the right font for communicating your brand is contrast. At first glance you should always be able to read the content of your text.  Also it should be clear in which order of priority it is. Your headline is the largest font, subheading next, and then your body font. Align your fonts center, left, right, or evenly spread out your letter spacing, or increase the size of each word to have a uniform width.
LOGO
The Signature
A logo mark should have distinct character and be able to stand on its own. It travels the world to promote your message while making a clear statement. Usually typography is combined into a trademark. Depending on its purpose variations are crafted for use in different media. Elements like positioning, size, and colors are included in detailed guidelines for creating a uniform and consistent presentation in all channels.  
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5 STEPS TO DEFINE YOUR PASSION
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TESTIMONIALS & COLLABORATIONS
mi lajki feat Alexis Knox
ALEXIS KNOX
Celebrity Stylist, UK
"A fab visit in the Style Factory hosting 10 episodes of styling competition for mi lajki in collaboration with nelly.com".
mi lajki feat Josefin Crafoord
JOSEFIN CRAFOORD
TV Personality, Swe
- "A creative design collaboration with mi lajki in the collection called Bodyparts, which was spotted in the styling on Swedish IDOL".
mi lajki feat Anine Bing
ANINE BING
Designer & Model, US
- "Urban Hippie was a design collaboration with mi lajki featuring stackable jewelry of peace, love, and happiness".
mi lajki fet Kitty Jutbring
KITTY JUTBRING
TV Personality, Swe
- "The collection Brainfreeze was a creative design collaboration of mi lajki yummies in charms of daiquiris and margaritas."
DREAM BIG
Let's unleash YOUR creative super power
JOIN IN. BLING OUT.
LETS START YOUR CREATIVE JOURNEY?
YES PLS!
WHAT WE OFFER
EXPERTISE
Passionate about creative storytelling we have over 15 years of experience in creative direction for design, brand building, and communication in accessories, visual merchandising, styling, public relations, and digital marketing.
STYLE FACTORY
Our mission is to unleash the creative super power of our community into the world. We treasure hunt for emerging designer to feature on demand while providing a space for lajkminded creatives to collaborate on new and exciting projects within our storytelling.
RESOURCES
Our mission is to share our experience and expertise. We want to provide our community with as much valuable resources and freebies we can in order to help manifest the creative desire of each unique individual in search to unleash their creative super power.
COLLABORATIONS
Over the years of exploring the wonderful world of fashion we have established an inspiring network of talented creatives in arts and design, photography, film, music, styling, public relations, entrepreneurship, and happiness heroines of lajkminded team spirit.
COMMUNITY
We have established a free community for fellow creatives to join in and bling out. As dedicated happy heroines and accessory junkies we are disco mermaids, pastel witches, glitter gypsies, cyber aliens, and unicorn hunters of non boring style.
RETAIL
In our digital platform, flagship stores, and shop in shops, we offer talented and emerging designers on demand exciting new opportunities to collaborate for a feature. We offer a space to be treasure hunted by dedicated accessory junkies of mi lajki collectibles hard to find.
A LAJK MINDED COMMUNITY
Unleashing Creative Super Powers
WHO WE ARE
With over 15 years of experince in creative direction for storytelling in brand building, communication, and design, we have paved the way for emerging designers and exciting collaborations in accessories and styling. Our mission is to help manifest YOUR creative desires to live a colorful life in happiness. Therefore we have created a space that provides our guidance and resources on how to build your own succes. You are invited to become part of a creative community for dedicated accessory junkies of non boring style. In the Style Factory you can treasure hunt for awesome freebies, lajkminded happy heroines to befriend, and magical statement accessories made on demand by our community and featured designers. You can also unleash your own creative superpower of desire!
Angelina mi lajki Founder mi lajki
ANGELINA MI LAJKI
Director of Creative Storytelling & Design
Slightly mad storyteller obsessed with weird stories and puns, the law of attraction, manifesting magic, painting, entrepreneurship, metaphysics, everything leopard spotted, the rainbows, stars, angels, synchronicity, flamingos, pink, exotic flowers, gems and crystals possessing powers of healing, love, and protection. Graduated with a BA in Arts & Design from Lynn University, Boca Raton, Florida, US. Founder of milajki trademark.
Pierre Edstrom Co Founder mi lajki
PIERRE EDSTROM
Director of Business Opportunities & Growth
Serial doer, entrepreneur, and visual merchandiser, who enjoys the world wide web of creative arts and design, networking events, road trips, random surprises, speaking in public, social gatherings, eating dumplings, meeting interesting new people, listening to inspiring stories, travelling to exotic places, and everything soccer related. Graduated with a BA in Arts & Design from Lynn University, Boca Raton Florida, US. Co-Founder of milajki trademark.
JOIN MI
Collaborate on creative projects, up vote what you lajk, be rewarded for your actions, make and share wish lists, get the inside scoop on latest news, indulge in freebies, unleash your creative super power, get featured in the spotlight, earn bling and cashing, befriend lajk minded members, collect creatures of storytelling, and treasure hunt for accessories on demand. We are a dedicated community of happy heroines, disco mermaids, pastel witches, glitter gypsies, cyber aliens, and unicorn hunters of non boring style. Together we have created a visionary network of early adapters sharing the passion for unique statement styling and collectibles hard to find.
IT'S FREE!
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